Marketing in the 21st Century

What We Can Offer You

In the past decade, marketing has moved almost entirely away from print, to digital, and is now entering a new phase, “visual”.  These days, a buyer’s first impression of your home is almost completely based off the online photos, video, and information provided via the internet. If a buyer doesn’t like what they see, or worse, if they don’t see your listing at all because it’s buried on the back pages of a website, they are likely to never visit your home in person. But have no fear!

Our mastery of the latest technology, knowledge and experience of how these digital and visual platforms operate, corporate agreement for agent/listing exclusivity between NextHome and companies such as Zillow, Trulia, Realtor.com and many others, a strong social media game and of course a hefty marketing budget, ensures we are able to gain the widest audience to quickly bring the highest price for your home. When you decide to work with us, your home is much more likely to end up on the front pages of all homebuyer search engines, giving you the best chance to sell your home for the highest price possible. Our marketing plan is designed to provide optimum exposure to attract pre-approved buyers ready to purchase your home, as quickly as possible.  In other words, we get results!


Video Marketing

video usage chart

Consumers are gravitating to mobile media and often consume from multiple mediums at one time. With over nine out of ten homebuyers beginning their search online and 403% more inquires for listings offering video than listings without video, video marketing is becoming key to reaching the largest homebuyer audience available. Showcasing a home through video marketing gives homebuyers a sense of the features and lifestyle that cannot be conveyed through description or even photos. Ninety percent of consumers find video helpful in their decision process and an estimated 74% of all Internet traffic in 2018 will be video. Another important factor to consider is the amount of second home and out-of-state home buyers our MS Gulf Coast attracts each year. Video is one of the most effective and accessible marketing options to reach out-of-area homebuyers searching online and looking to relocate or purchase a vacation home.

Our video marketing utilizes Matterport technology, a new technology very few on the MS Gulf Coast are incorporating into their marking plan. Matterport 3D photography is a complete, three-dimensional representation of a real-world location created from 2D imagery and 3D data from the Matterport Pro system. With it, buyers can “walk through” a listing online using their smartphone, tablet, laptop or other media device. This type of technology illustrates the special features buyers are looking for, and can entice them to come by for a visit, or sometimes even make an offer without ever having visited the property! Click Here to Virtually Walk Through 334 St Charles


National Listing Distribution National Listing Distribution List 2

As we mentioned above, today’s homebuyers begin their search for properties and information on the Internet. Online and mobile real estate searches have grown each year while the use of print media in home shopping continues to decrease. It is crucial that your home receives the right exposure in the right places. By utilizing our National Listing Distribution program, we are able to provide just that.  We produce high quality, professional online marketing for your home with direct avenues to communicate with us for quick, responsive access to more information and showings.  Our platform gives your home expansive online marketing presence, displaying it on hundreds of websites searched by homebuyers and providing easy access for more information. The power of our National Listing Distribution program gives your home unparalleled exposure to all key websites searched by homebuyers and the best opportunity to sell your home for the highest price possible.


Mobile Connect

Screenshot_20171111-200823Homebuyers do lots of research online, but they still insist and thrive on getting in their car at all hours of the day and night to personally check out homes and neighborhoods. Wouldn’t it be great if we could put your home’s information right in the car with them? We don’t use paper flyers which are bad for the environment, get wet, stick together and discolor. Instead, our NextHome yard signs have the capability to give the buyer access to the information they want without them ever leaving the comfort of their car! Every sign says “Text “NEXT” to 85377 for more information”. While sitting in front of your listing, a buyer can text “NEXT” and receive a link to the property’s description, photos, and a video tour. We immediately receive a notification with that potential buyer’s contact info so we can follow up, answer questions or schedule a tour.  Genius Right?

Mobile Facts: • 64% of Americans own a smartphone and rely on it for accessing services and information. (Pew Research Center) • 70% of mobile searches lead to action on a website within one hour. (iAcquire) • Over half of all mobile searches lead to a purchase. (Rocket Post) • Mobile ads performed 4–5 times better than online ads. (iMedia Connection)


Signage 

Not only do our NextHome signs have lead capturing signcapabilities but they were also created with the same “consumer-centric” focus as the rest of our branding and marketing. Everything we use, from the colors that pop and draw attention, to the shape, content, and layout of our signage is designed to offer a clean and professional look. And don’t forget about “Luke”, our company mascot that everybody loves! In fact Luke the French Bulldog, as well as all the rest of NextHome’s branding and marketing material was developed by the same people who developed the branding and marketing for Apple.

Real estate signs are an integral part of the marketing process. They draw attention to the listing, offer information to buyers and invite people in to preview their next home. Unique signage that differentiates a home for sale from others and offers potential buyers instant access to property details, photos and video is extremely important for the seller’s success, as well as for meeting the expectations of today’s buyers.


Pricing

No matter how well you market a home, one thing always holds true: You have to PRICE IT RIGHT! Deciding on the best listing price for your home is one of the most important and challenging steps in the selling process. If your home is listed at a price that is too far above current market value many prospective buyers will bypass it altogether, or quickly lose interest once they shop around and see what else their money can buy them. On the other side of the coin, if you price your home too far below market value, you could be leaving money on the table and missing out on cashing in on all of your home’s value and equity. Most buyers in today’s market expect to purchase homes within the fair market range. In some cases, we’ve seen great results by offering a home at a slightly better pricepercentage of buyers by asking price than market value, creating a frenzy of market activity at initial offering and starting bidding wars that ultimately netted the seller more money! The most important “take-away” is that pricing your home correctly exposes your home to the greatest percentage of prospective buyers and increases the chance of a quick sale at the highest possible sales price.

Another critical factor related to the pricing strategy is timing. A property attracts the most attention, excitement and interest when it is first listed on the market. A home that is priced right and well marketed when first listed is positioned to generate the level of interest needed to sell the home for the highest amount possible. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. The result of a languishing home is typically a below market value sale, or no sale at all.


Why “Us”?

As you can see, selling your home in today’s world is much more complex than it used toCard Shot (2) be. Simply paying a fee to list your home on a website and putting a sign in the yard won’t cut it if you want to maximize your home’s sales price and sell quickly. There are new and better ways to market and sell homes being developed every day, and like everything else “tech”, the way they are used and function is ever changing. Agents must constantly educate themselves to keep up with these tools and efficiently use them in their business. Unfortunately, many agents on the Gulf Coast have been slow to embrace the new tools and technologies that are now at our disposal. However, Team Geotes is determined to give our clients the benefits and service they deserve but may not even realize is available to them. Our awareness and skillful use of these new “tools of the trade” as well as our knowledge, professionalism and experience means Team Geotes has everything it takes to sell your home in the shortest amount of time for top market value!

 

Call Andrew and Brittany today, we’d love to schedule a time to discuss putting our “know how” to work for you!

Andrew Geotes – 228.365.5506

MSPropertyPro@Gmail.com

Brittany Geotes – 228.263.5424

YourRedRealtor@Gmail.com