theorangedog.net

Marketing 101

by theorangedog on Jun.29, 2009, under Skills

Don’t alienate your target audience by highlighting what they don’t want to see in a format that makes it obvious. While I think the graphics at Huck n Roll are cool, and I dig the sticker they sent me, they are starting on a bad foot with discount-hunters with tactics highlighted in the below image from Chain Love:

0.00% Off Across the Board.  Yes!

0.00% Off Across the Board? Yes!

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